The Client
Cannery Kitchen & Tap
A full-service restaurant with multiple rotating beer taps.
The Needs
The client required cohesive marketing materials and branded products, including printed menus, large-format wall menus, and growlers, all designed with a rustic, authentic aesthetic to strengthen their brand identity.
They needed a short promotional video to be distributed across social media channels, their website, and media ad monitors to increase visibility and engagement.
In addition, the client required a website that reflected their established branding and maintained consistency across all marketing channels, as well as digital advertisements and professional food photography to promote menu items across social media, their website, and online ordering platforms.
The Work
- Digital / Print Design
- Video Production
- Web Design / Development
PRINT / DIGITAL DESIGN
Menu Signage
Designed and brought to life a rustic-themed menu board featuring a handcrafted wooden frame and magnetic panels, allowing for effortless menu updates while reflecting the brand’s warm, authentic aesthetic.
Beer Menu Signage
Designed a custom beer menu template that complemented the existing food menu, maintaining the same aesthetic and format. The menu featured a wooden frame with an aluminum panel, accented by white cut-vinyl lettering. Drink items were displayed on magnetic panels with a chalk-front finish, allowing for easy updates and a tactile, interactive experience.
Outside Signage
Extended the rustic menu board concept to an outdoor A-frame sign, featuring a matching wooden frame and interchangeable magnetic panels to showcase rotating beers on tap while maintaining cohesive brand aesthetics.
Beer Growlers
Designed custom growler labels to strengthen brand identity and promote take-home sales. The design featured the brewery’s rustic aesthetic, integrating bold typography and clean layout to ensure visibility and recognition both in-store and on the go.
Menus
Adapted the rustic menu board design into an in-store paper menu, keeping the same warmth through rustic paper textures, clean typography, and a simple, readable layout that reflected the brand’s authentic vibe.
VIDEO PRODUCTION
Video used on their website and their social media channels.
Web Design / Development
Design
Created a fully responsive WordPress site optimized for desktop, tablet, and mobile. Integrated multimedia elements including video and photography, implemented dynamic menus, and connected seamlessly to an online ordering platform.
