The Client
Castro Valley Marketplace
Contemporary Food Hall with Local Artisans located in Castro Valley, CA.
The Needs
The client sought a website to showcase tenant spaces and their locations, offering visitors not only tenant details but also access to events, recipes, blogs, and more. The goal was to increase traffic and visibility for the Marketplace and its tenants.
Additionally, the client requested cross-marketing features to encourage community engagement, allowing users to contribute content and keep the platform updated with fresh information.
The Work
- Digital / Print Design
- Web Design / Development
- Video Production
Web Design / Development
Wire Frame
Produced a wireframe for the home page based on customer needs.
Images and links to merchant info. Blog feed, events and recipes.
Social icons and social media feed.
Newsletter subscriptions.
Design
Designed layout on a CMS (Content Management System) Platform, WordPress.
Desktop, tablet and mobile ready.
Video embedded in hero section of the site. (Video I produced, see video section)
Features
Laid out in directory fashion where each tenant had their own information page and image gallery. As well as a wayfinding map.
Events calendar integrated and connected to Event Brite which client used to post events. Event Brite events streamed automatically to events calendar so client did not need to update manually.
General blog for new update info on the marketplace.
Recipes blog was structured for viewers to continually visit the site for new recipes.
Analytics
Applied GAnalytics to better observe site behaviors, specific page visits, demographics and overall site traffic.
Data is for a one month period.
Print / Digital Design
Video Production
Promotional
Promoted on social media channels and website.
Video used in background hero area of the website.
Shot footage and edited video. Added motion graphics for text. Implemented licensed licensed music.