The Client
Hayward Parks and Recreation
City agency that provides a variety of recreation activities, parks, and facilities that promote health and wellness, learning, and fun.
The Needs
The client required a full vehicle fleet design for a transportation program serving youth and adults through outdoor adventures such as camping, hiking, backpacking, rock climbing, kayaking, and mountain biking.
The vehicle wraps were intended not only to identify the fleet with the organization but also to promote and elevate the program’s visibility. As this initiative was distinct from their other offerings, the client also requested a unique program logo that would capture the spirit of their activities and be featured across all marketing collateral.
The Work
- Brand Design / Logo Creation
- Large Format / Vehicle Wrap Design
Brand Design / Logo Creation
White Mountains No Outline
White Mountains Blue Outline
Styles Info
Print design
Design Concept
Side Profile
Designed a full wrap concept that aligned with their request for targeting the idea of the program and their branding guidelines for typeface and colors.
Design Concept
Front and Back Profile
Ensured design wrap is consistent throughout all sides of the vehicle keeping withing budget.
Design Elements
- Mountains and rolling hills background representative of the local area they travel to.
- Silhouettes of individuals doing activities that pertain to the program.
- Incorporated main HARD logos on driver and passenger doors as well as rear of the vehicle.
Material
- Avery Dennison MPI 1005 Supercast Easy Apply RS™ is a premium gloss white opaque cast vinyl film designed for ease of application on long term outdoor signage or fleet applications where superior conformability,
- Film IJ66 – 5.8-mil vinyl with a 40% perforated pattern and a removable, pressure-sensitive adhesive. This film allows a full image to be seen on the outside of a window while allowing viewing through architectural and non-regulated vehicle windows from the inside.
The Mock Up
