The Client
TFTI BBQ
TFTI BBQ (Tony Ramirez) is a BBQ phenom, pitmaster and social media icon known for bold fusion flavors, a hot-selling cookbook, and his very own fast selling seasoning.
The Needs
The client—an established BBQ megastar with close to two million TikTok followers—needed a website that matched the scale of his already massive brand.
Tony wanted a modern, high-impact site that showcased his bold personality, viral recipes, and hot-selling cookbook while ensuring design remain consistent with his brand.
The goal was to transform his social media presence into a professional, story-driven digital experience that deepened his brand, supported product sales, and created an immersive hub for his rapidly growing fanbase.
The Work
- Web Design / Development
Web Design / Development
Wire Frame
Produced a wireframe focused on showcasing the creator’s bold personality, viral content, and merchandise.
The layout emphasized clear storytelling—hero visuals, featured recipes, and events while ensuring an intuitive user flow that supports both brand engagement and e-commerce.
Design
Designed on a CMS (Content Management System) Platform, WordPress.
Desktop, tablet and mobile ready.
Features
Recipes section features a custom, category-based layout that organizes dishes into clear subcategories for easy browsing.
Each recipe includes a short-form cooking video along with written instructions and a full ingredient list, creating an engaging, easy-to-follow experience for every cook.
Features
Newsletter pop-up is designed to capture audience interest with a bold, inviting layout that reflects the brand’s energy.
It highlights exclusive recipes, product drops, and updates, encouraging fans to subscribe and stay connected with the BBQ star’s latest content.
Analytics
Applied GAnalytics to better observe site behaviors, specific page visits, demographics and overall site traffic.
Data is for a one month period.
